When it comes to being on social media, so many page owners look for numbers, and large numbers at that. They want lots of shares. Lots of hashtags. Lots of people talking about the page. While this publicity is great, it is not just about numbers. On social media, it is about targeted numbers and goals as much as it is about the overall amount of shares that are happening. This becomes especially true when talking about businesses.
Take SnapChat for example. Those individuals who have a SnapChat account want lots of SnapChat views. They want to know that their pages are getting noticed and getting talked about. After all, this is what having a page is all about, right? Wrong. Yes, SnapChat views are important and a business page should make sure that they are achieving these end goals. But, large numbers can be deceiving in that they are large numbers that may not transfer to actual purchases. For instance, if you share a SnapChatmeant to create a buzz in the teenage market but the product is actually for seniors, then the number of views is irrelevant. Rather, the beauty of this page is to make sure that you get views that are targeted to your audience and your end goal. This can take time and energy and effort to target these results.
On Periscope, there are many ways to reach out to a customer or fan base. There are several different types of videos and live content that can be displayed and this means that Periscope followers have quite the range of possibilities when it comes to different opportunities to learn and to grow in the types of accounts that they follow. For those that want to grow their followership and see more of a return on investment, there are several things to consider and ways to drive individuals to a business page. Most importantly, those that promote live broadcasts on their Periscope account need to be accurate in what they report.
Periscope offers individuals the chance to share with their followers different live tidbits of information and different videos that are occurring in real time. This is an amazing attribute of the site and can mean something pretty impactful for those that want to make the most of their pages. For those that want to make sure that they can get the most from their pages, there is something to be said for being accurate in these broadcasts. Make sure that if you are making claims that should be verifiable to your Periscope followers that they are the truth. Not providing accuracy is a quick way to lose more than just followers but credibility.